Role Overview

The Marketing Designer is responsible for transforming complex products, technologies, and business solutions into clear, engaging, and visually compelling marketing experiences. This role combines visual design, content creation, storytelling, and multimedia production to create impactful communications across digital, print, social media, events, presentations, video, and photography.

The successful candidate will bridge the gap between technical subject matter and audience engagement by creating accessible, credible, and customer-focused content that communicates value, differentiation, and real-world impact. The role requires a strong understanding of brand consistency, visual communication, and content production while ensuring all materials meet quality, compliance, and governance requirements.

Key Responsibilities

Brand & Visual Identity

• Develop and maintain a distinctive and consistent visual identity across all marketing and communication materials.
• Create high-quality designs using approved brand standards, including typography, color palettes, imagery, layouts, and visual elements.
• Design and maintain reusable templates for presentations, brochures, social media assets, videos, digital campaigns, product sheets, event materials, and other communication assets.
• Ensure all content is visually cohesive, professional, audience-appropriate, and aligned with communication objectives.
• Contribute to the evolution of internal design systems and visual asset libraries.

Content Design & Storytelling

• Transform technical and business information into clear, engaging, customer-oriented narratives.
• Convert complex concepts, product capabilities, architectures, demonstrations, and use cases into compelling visual stories, diagrams, infographics, and marketing content.
• Highlight customer value, operational impact, user benefits, and practical applications rather than focusing solely on technical specifications.
• Tailor content and messaging for executive, business, technical, partner, and public audiences.
• Ensure that all communications maintain accuracy while presenting information in an accessible and engaging format.
• Safeguard confidential, sensitive, or restricted information when developing content.

Multimedia Production

• Plan, create, edit, and deliver multimedia content for campaigns, product launches, events, corporate communications, and digital channels.
• Produce and edit videos, product demonstrations, interviews, motion graphics, animations, and photography content.
• Manage the full production lifecycle, including concept development, storyboarding, filming, editing, audio enhancement, and post-production.
• Create content optimized for social media, websites, presentations, digital marketing campaigns, and internal communications.
• Maintain an organized library of approved visual assets, graphics, templates, photographs, and video content, ensuring proper version control and usage rights.

Marketing Communications & Sales Enablement

• Develop marketing collateral that effectively communicates product value, business benefits, differentiators, and use cases.
• Create engaging materials to support presentations, demonstrations, exhibitions, conferences, customer engagements, and business development activities.
• Design visual experiences and communication assets that strengthen audience engagement and message retention.
• Incorporate feedback from stakeholders and audience insights to continuously improve content effectiveness, relevance, and user engagement.

Governance & Delivery

• Manage multiple projects, content requests, and production schedules simultaneously while ensuring timely delivery.
• Coordinate content review, approval, and quality-control processes.
• Ensure all content adheres to brand standards, copyright requirements, intellectual property guidelines, data protection policies, and information security procedures.
• Monitor project priorities, dependencies, and risks while maintaining high standards of accuracy and quality.
• Support continuous improvement of design processes, workflows, and content production practices.

Job Specifications

Industry / Domain

Marketing Design | Brand Experience | Multimedia Content | Corporate Communications | Technology Marketing

Required Knowledge & Experience

• Minimum 5 years of professional experience in graphic design, marketing design, visual communications, multimedia production, or a related field.
• Strong portfolio demonstrating expertise in visual storytelling, branding, and content creation.
• Proven ability to translate complex information into clear, audience-appropriate visual communications.
• Strong understanding of typography, layout design, color theory, composition, information design, visual hierarchy, and brand management.
• Experience creating a variety of marketing assets, including social media content, presentations, brochures, digital campaigns, event materials, videos, and photography.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, or equivalent design and production tools.
• Experience in video production, editing, motion graphics, photography, image retouching, and digital content creation.
• Ability to work within established brand guidelines while developing engaging and distinctive content.
• Excellent written and visual communication skills in English.
• Strong attention to detail, quality, consistency, and accuracy.
• Experience collaborating with technical subject matter experts and cross-functional stakeholders.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Sound judgment when handling confidential, sensitive, or security-related information.

Preferred Qualifications

• Master's degree or equivalent professional experience in Graphic Design, Visual Communication, Marketing, Multimedia, Film Production, Photography, Digital Media, or a related field.
• Experience creating content for complex B2B, technology, engineering, research, or innovation-focused environments.
• Understanding of customer journey mapping, user experience principles, content strategy, and digital engagement.
• Experience supporting exhibitions, conferences, demonstrations, trade shows, and corporate events.
• Knowledge of presentation design, animation, motion graphics, 2D/3D visualization, web content management systems, and emerging creative technologies.
• Familiarity with AI-assisted design tools, generative content platforms, and modern digital content production workflows.