Our client is a globally recognised provider of cybersecurity education, professional training and workforce development solutions. With a strong reputation for delivering industry-leading technical training programmes and certifications, the organisation partners with government entities, critical national infrastructure operators, defence organisations and enterprise customers to develop world-class cyber talent.
As part of its continued growth across the Middle East, the organisation is seeking an experienced Business Development Manager to drive revenue growth, expand strategic relationships and strengthen its presence across the UAE and Oman, with additional exposure to Turkey.
This is a highly autonomous, client-facing role suited to a commercially driven sales professional who thrives in relationship-led environments and has a proven track record of winning business within government and highly regulated sectors.
Role Overview
The Business Development Manager will be responsible for identifying, developing and securing new business opportunities across government and corporate markets.
The successful candidate will leverage existing relationships, develop new strategic partnerships and work closely with senior stakeholders to position cybersecurity training and professional development programmes as a key enabler of cyber resilience, capability building and workforce development.
This role requires a proactive hunter mentality and a strong understanding of how government organisations procure professional services, training and technology-related solutions.
Key Responsibilities
Business Development & Sales
- Drive new business acquisition across the UAE and Oman.
- Develop and execute territory growth plans aligned with regional objectives.
- Identify, qualify and pursue new revenue opportunities within government and enterprise organisations.
- Manage the full sales lifecycle from prospecting and relationship development through to negotiation and contract closure.
- Build and maintain a healthy sales pipeline to consistently achieve and exceed revenue targets.
- Develop executive-level relationships with decision-makers and influencers.
Government Sector Engagement
- Establish and strengthen relationships with government ministries, authorities, cyber security agencies and public sector organisations.
- Navigate government procurement processes and tender opportunities.
- Position training programmes as strategic solutions to workforce development and cyber capability challenges.
- Develop long-term relationships with stakeholders responsible for cyber security, digital transformation and professional development initiatives.
Event & Market Development
- Support the planning and execution of regional cybersecurity events, workshops and executive forums.
- Represent the organisation at industry conferences, networking events and customer meetings.
- Promote the organisation's training portfolio and thought leadership within the market.
- Work closely with internal teams to maximise event-generated opportunities.
Territory Management
- Take ownership of regional sales performance and growth targets.
- Develop strategic account plans for key customers and prospective clients.
- Maintain accurate pipeline forecasting and account activity reporting.
- Identify opportunities for market expansion and partnership development.
Required Experience
Essential
- Minimum 4-5 years of B2B business development or sales experience.
- Demonstrated success selling specialist products, services, subscriptions or professional solutions.
- Proven experience selling into government organisations within the UAE and/or Oman.
- Experience managing complex sales cycles involving multiple stakeholders.
- Strong track record of generating new business rather than solely managing existing accounts.
- Experience achieving and exceeding sales targets within a competitive market.
Preferred
Experience gained within one or more of the following sectors:
- Cybersecurity training and education
- Professional certification providers
- Specialist technology vendors
- Cybersecurity companies
- IT training organisations
- Workforce development and professional services businesses
Experience working within vendor or reseller environments is highly advantageous.
Government Sector Experience
The successful candidate will possess:
- Established relationships within UAE and/or Omani government sectors.
- Strong understanding of public sector procurement processes.
- Experience engaging with senior government stakeholders and decision-makers.
- Knowledge of the cybersecurity and digital transformation landscape across the region.
- Ability to identify, develop and convert strategic government opportunities.
Experience working with security-focused organisations, regulatory bodies, cyber agencies, law enforcement entities or national digital transformation programmes will be considered a strong advantage.
Skills & Competencies
Commercial Excellence
- Strong sales and negotiation capabilities.
- Proven new business development expertise.
- Strategic account planning and territory management.
- Pipeline generation and opportunity qualification.
- Revenue forecasting and sales reporting.
Relationship Management
- Executive-level stakeholder engagement.
- Excellent networking and relationship-building skills.
- Strong presentation and communication ability.
- Ability to develop trusted advisor relationships.
Personal Attributes
- Highly motivated and self-driven.
- Entrepreneurial mindset with strong ownership mentality.
- Resilient and results-oriented.
- Comfortable operating independently.
- Proactive problem solver.
- Energetic, ambitious and commercially focused.
- Willing to travel extensively across the region.
Language Requirements
Mandatory:
- Fluent Arabic
- Fluent English
The successful candidate must be capable of conducting business, presentations, negotiations and relationship-building activities professionally in both languages.
Location & Travel
- Must be based in the UAE.
- Extensive travel across the UAE and Oman.
- Occasional travel to Turkey and other regional locations as required.
- Attendance at approximately three regional events annually.
- Flexibility to attend customer meetings outside of normal business hours when needed.
What Success Looks Like
- Consistent delivery of regional sales targets.
- Growth of strategic government relationships across the UAE and Oman.
- Increased adoption of cybersecurity training and workforce development programmes.
- Strong market presence and brand awareness within target sectors.
- Development of a sustainable pipeline of qualified opportunities.
- Successful delivery and commercialisation of regional events and initiatives.
Our client is a globally recognised provider of cybersecurity education, professional training and workforce development solutions. With a strong reputation for delivering industry-leading technical training programmes and certifications, the organisation partners with government entities, critical national infrastructure operators, defence organisations and enterprise customers to develop world-class cyber talent.
As part of its continued growth across the Middle East, the organisation is seeking an experienced Business Development Manager to drive revenue growth, expand strategic relationships and strengthen its presence across the UAE and Oman, with additional exposure to Turkey.
This is a highly autonomous, client-facing role suited to a commercially driven sales professional who thrives in relationship-led environments and has a proven track record of winning business within government and highly regulated sectors.
Role Overview
The Business Development Manager will be responsible for identifying, developing and securing new business opportunities across government and corporate markets.
The successful candidate will leverage existing relationships, develop new strategic partnerships and work closely with senior stakeholders to position cybersecurity training and professional development programmes as a key enabler of cyber resilience, capability building and workforce development.
This role requires a proactive hunter mentality and a strong understanding of how government organisations procure professional services, training and technology-related solutions.
Key Responsibilities
Business Development & Sales
- Drive new business acquisition across the UAE and Oman.
- Develop and execute territory growth plans aligned with regional objectives.
- Identify, qualify and pursue new revenue opportunities within government and enterprise organisations.
- Manage the full sales lifecycle from prospecting and relationship development through to negotiation and contract closure.
- Build and maintain a healthy sales pipeline to consistently achieve and exceed revenue targets.
- Develop executive-level relationships with decision-makers and influencers.
Government Sector Engagement
- Establish and strengthen relationships with government ministries, authorities, cyber security agencies and public sector organisations.
- Navigate government procurement processes and tender opportunities.
- Position training programmes as strategic solutions to workforce development and cyber capability challenges.
- Develop long-term relationships with stakeholders responsible for cyber security, digital transformation and professional development initiatives.
Event & Market Development
- Support the planning and execution of regional cybersecurity events, workshops and executive forums.
- Represent the organisation at industry conferences, networking events and customer meetings.
- Promote the organisation's training portfolio and thought leadership within the market.
- Work closely with internal teams to maximise event-generated opportunities.
Territory Management
- Take ownership of regional sales performance and growth targets.
- Develop strategic account plans for key customers and prospective clients.
- Maintain accurate pipeline forecasting and account activity reporting.
- Identify opportunities for market expansion and partnership development.
Required Experience
Essential
- Minimum 4-5 years of B2B business development or sales experience.
- Demonstrated success selling specialist products, services, subscriptions or professional solutions.
- Proven experience selling into government organisations within the UAE and/or Oman.
- Experience managing complex sales cycles involving multiple stakeholders.
- Strong track record of generating new business rather than solely managing existing accounts.
- Experience achieving and exceeding sales targets within a competitive market.
Preferred
Experience gained within one or more of the following sectors:
- Cybersecurity training and education
- Professional certification providers
- Specialist technology vendors
- Cybersecurity companies
- IT training organisations
- Workforce development and professional services businesses
Experience working within vendor or reseller environments is highly advantageous.
Government Sector Experience
The successful candidate will possess:
- Established relationships within UAE and/or Omani government sectors.
- Strong understanding of public sector procurement processes.
- Experience engaging with senior government stakeholders and decision-makers.
- Knowledge of the cybersecurity and digital transformation landscape across the region.
- Ability to identify, develop and convert strategic government opportunities.
Experience working with security-focused organisations, regulatory bodies, cyber agencies, law enforcement entities or national digital transformation programmes will be considered a strong advantage.
Skills & Competencies
Commercial Excellence
- Strong sales and negotiation capabilities.
- Proven new business development expertise.
- Strategic account planning and territory management.
- Pipeline generation and opportunity qualification.
- Revenue forecasting and sales reporting.
Relationship Management
- Executive-level stakeholder engagement.
- Excellent networking and relationship-building skills.
- Strong presentation and communication ability.
- Ability to develop trusted advisor relationships.
Personal Attributes
- Highly motivated and self-driven.
- Entrepreneurial mindset with strong ownership mentality.
- Resilient and results-oriented.
- Comfortable operating independently.
- Proactive problem solver.
- Energetic, ambitious and commercially focused.
- Willing to travel extensively across the region.
Language Requirements
Mandatory:
- Fluent Arabic
- Fluent English
The successful candidate must be capable of conducting business, presentations, negotiations and relationship-building activities professionally in both languages.
Location & Travel
- Must be based in the UAE.
- Extensive travel across the UAE and Oman.
- Occasional travel to Turkey and other regional locations as required.
- Attendance at approximately three regional events annually.
- Flexibility to attend customer meetings outside of normal business hours when needed.
What Success Looks Like
- Consistent delivery of regional sales targets.
- Growth of strategic government relationships across the UAE and Oman.
- Increased adoption of cybersecurity training and workforce development programmes.
- Strong market presence and brand awareness within target sectors.
- Development of a sustainable pipeline of qualified opportunities.
- Successful delivery and commercialisation of regional events and initiatives.
