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Our client:

We are seeking an experienced and data-driven SEO & PPC Specialist with a proven track record in the HR, SaaS, and tech industries. The ideal candidate will possess deep expertise in both technical and content SEO strategies, and will play a key role in driving organic growth, improving SERP rankings, and optimizing digital performance for a fast-growing B2B SaaS company operating in the HR technology space.

Your Responsibilities:

Search Engine Optimization (SEO):

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, metadata, and internal linking for improved rankings.
• Perform technical SEO audits and collaborate with developers to implement fixes.
• Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs.
• Stay updated with algorithm changes and SEO trends.

Pay-Per-Click (PPC):

• Plan, launch, and manage PPC campaigns across Google Ads, Bing, Meta, and other platforms.
• Conduct keyword research, audience targeting, and bid strategy optimization.
• Write compelling ad copy and coordinate with design teams for creatives.
• Monitor campaign performance and adjust strategies to improve ROI.
• Track KPIs such as CTR, CPC, CPA, and ROAS.

Reporting & Analysis:

• Generate regular performance reports for both SEO and PPC efforts.
• Use data to identify trends, insights, and opportunities for growth.
• Collaborate with content, design, and development teams to align strategies.

Your Requirements:

• 5+ years of experience in both SEO and PPC roles.
• Experience working with B2B, SaaS or tech clients.industry.
• Proficiency in tools like Google Ads, Google Analytics, Search Console, SEMrush, Ahrefs, and Meta Ads Manager.
• Strong understanding of keyword research, A/B testing, and conversion rate optimization.
• Experience with CMS platforms (e.g., WordPress, Shopify).
• Analytical mindset with strong Excel/Google Sheets skills.
• Google Ads and/or Meta Blueprint certifications are a plus.
• Basic HTML/CSS knowledge.
• Strong understanding of how SEO integrates with content marketing, social media, PR, and lead generation funnels.
• Familiarity with tag management (e.g., Google Tag Manager).
• Experience in e-commerce or lead generation campaigns.
• Experience optimizing websites and content in highly regulated or compliance-sensitive industries (e.g., HR software, payroll platforms)
• Familiarity with content management systems (CMS) like WordPress, HubSpot, or Webflow.
• Prior work experience in cross-functional marketing teams, including paid search, content, and web development

Halian Group:

With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.
Our resourcing and smart services help you to realize tomorrow’s potential. Discover the amazing things possible when you bring the right people and the right technologies together.

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