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VP of Digital Strategy & Enablement (m/f/d)

Permanent

Abu Dhabi, United Arab Emirates

23.04.2025

DIGITAL AND E-COMMERCE STRATEGY IMPLEMENTATION (Updated)

Lead the development and optimization of digital platforms, including OTA capabilities, to expand reach and distribution globally.
Collaborate with commercial and guest experience teams to deliver omnichannel solutions that enhance the customer booking and engagement journey.
Design and implement a MarTech roadmap, integrating tools such as CDPs, analytics, automation, and CRM to support marketing strategies and drive ROI.
Use technology to create seamless bridges between marketing activation and guest experience delivery, supporting conversion and loyalty.

MARKETING AUTOMATION (Expanded)

Oversee the integration of MarTech platforms (e.g., marketing automation, CDP, personalization engines) into the data and CRM ecosystem.
Define and implement KPIs to measure marketing effectiveness, attribution, and campaign performance.
Leverage marketing technologies to deliver targeted messaging, audience segmentation, and real-time personalization.
Work cross-functionally to optimize resource allocation and campaign execution through automated, data-driven processes.

QUALIFICATIONS, EXPERIENCE AND SKILLS (Additions)
Experience
Essential:

Bachelor’s degree in Computer Science, Information Systems, Software Engineering, or a related field.
Demonstrated experience in MarTech, e-commerce, and travel technology.
Proven capability in OTA (Online Travel Agency) platform development and travel distribution systems.
Strong track record of detailed technical systems development.
Ability to demonstrate skill and experience in data and analytics field required.
Advanced degree or certification in digital strategy, digital innovation, technology management, digital transformation, data and analytics or cybersecurity is preferred.

Years of Experience:

12+ years of experience in IT, digital strategy, or technology leadership roles, with at least 5 years in a senior leadership position.
Demonstrated leadership in building or scaling online travel agency platforms or travel e-commerce ecosystems.
Proven track record in leading digital transformation initiatives, implementing and maintaining ticketing systems, point-of-sale systems, travel distribution systems, content management systems, e-commerce platforms, data and analytics platforms, and CRM/database management.
Experience managing large-scale technology projects, including project planning, vendor management, and budget oversight.
Strong background in cybersecurity, data privacy, and compliance within a corporate setting.