Job Description
B2B Marketing Performance Specialist (m/f/d)
Location: Dubai
Workplace type: Onsite
Step into your next chapter at Halian! Where careers evolve and people thrive. Welcome to #halianlife.
A Bit About Halian
If you're thinking about your next move, think big. At Halian, you're not just taking a job, you're building a future. With nearly 30 years of experience in the industry, we’ve grown into a fast-moving, people-first company that champions talent, celebrates ambition, and creates real opportunity. Whether you're switching lanes, stepping up, or exploring something new, there’s no better place to grow than right here.
Why choose to grow with Halian? Because ambition is rewarded here, with performance-driven incentives, monthly lucky dips, unforgettable annual trips, and continuous learning to keep you ahead. We celebrate effort, not just outcomes, and your voice always matters. This is a company where you’re seen, heard, and valued. So if you're ready for something more, don't look elsewhere, look around you. Join #halianlife and take your next big step with a team that’s already behind you.
Role Overview
We’re seeking a B2B Marketing Performance Specialist with 4–5 years of hands-on experience in performance marketing, lead generation, and campaign optimization. You’ll be the go-to person for driving measurable ROI across digital channels and scaling demand generation efforts for a B2B audience.
Key Duties & Responsibilities
· Plan, execute, and optimize B2B paid campaigns across Google Ads, LinkedIn, Meta, and other platforms.
· Manage HubSpot (or similar automation tools) to build workflows, lead scoring, and nurturing sequences.
· Monitor, analyze, and report on KPIs (CPL, CAC, conversion rates, ROI) to improve campaign efficiency.
· Implement A/B testing and continuously optimize messaging and targeting for B2B buyers.
· Collaborate closely with Sales and Marketing teams to ensure lead quality and pipeline impact.
· Stay up to date on best practices, tools, and trends in B2B performance marketing.
What We’re Looking For
· 4–5 years of proven B2B performance marketing experience.
· Strong expertise in HubSpot (automation, CRM, reporting).
· Data-driven mindset with a track record of improving ROI in lead generation campaigns.
· Solid understanding of the B2B buyer journey, funnels, and conversion optimization.
· Excellent communication and project management skills.
What’s in It for You
· Strategic role with direct impact on B2B revenue and growth.
· Continuous learning and exposure to cutting-edge tools.
· International projects and collaboration across regions.
· Career growth in a dynamic, performance-driven environment.
At Halian, we believe that diversity, equity, and inclusion (DEI) are integral to our success. We are committed to creating a workplace where everyone feels valued, respected, and empowered to contribute their unique perspectives. We encourage applications from all qualified individuals, regardless of race, gender, disability, or any other characteristic that makes them unique. Join us in building a diverse and inclusive team that reflects the communities we serve and helps drive innovation in the recruitment industry.